The Resort is proposed to be developed on 440ha of coastal lands located in Townsville’s Northern Beaches. The site has been held by the proponent (see below) for over 25 years. The site is approximately 30km north-west of the Townsville CBD and 25km north-west of the Townsville International Airport. The location is accessible by road via the Bruce Highway.
The site has 3.2km of beach frontage, and a vista that opens out to Halifax Bay and Rattlesnake Island (the Palm Island Group). The site is predominantly flat and low-lying, containing a series of waterways, open grassed areas and vegetation clusters.
Townsville is the unofficial capital of North Queensland. It is the largest city, by population, in Northern Australia with a resident base of approximately 190,000 persons (2018). The City is in the dry tropics, a climate that boasts more than 320 days of sunshine on average each year. This climatic feature is a critical natural attribute making the region highly conducive to tourism sector activities that can accommodate growing volumes of visitors.
It is recognised that the Townsville North Queensland region, comprising of the Local Government Areas listed below, will be referred to as ‘the region’. • Townsville (including Magnetic Island); • Burdekin; • Hinchinbrook; • Palm Island; and • Charters Towers.
The Resort will be positioned as a Pan Asian facility. This positioning leverages the expansive corporate and community footprint that the project proponent brings (see below), as well as ensures the Resort can be developed and operated in a sustainable manner by servicing a large and growing market.
Physical proximity to key Asian hubs makes the locality and region attractive and suitable for the envisaged resort. The ability to sustain a business case for air flight connectivity is made possible by a combination of proximity of distance with a resort of sufficient scale as to be able to accommodate the numbers of visitors needed to warrant the flights.
The proponent also envisages an active strategy of institutional linkages via reciprocal membership agreements, enabling access to large pre-qualified audiences for whom the resort and equestrian centre would be attractive. Such agreements would be established with organisations such as:
• Equestrian clubs and associations in China and Asia generally;
• Country Clubs in China and Asia Generally;
• Golf clubs;
• Outdoor travel associations - especially in China, where these associations play critical roles as distribution channels for an increasingly independent travel market;
• Resort and time share organisations; and • Major hotel / resort group affiliations via the multi-operator model.
Pan ASIA POSITIONING
Townsville North Queensland is well-positioned, geographically and institutionally, vis-a-vis the target Asia market place. Geographically, it is within an 8-hour flying distance from key hubs like Singapore and Hong Kong / Southern China. That it is within the same time zone is also a significant - if often overlooked - benefit, as the time-costs of jet lag are considerably diminished by travelling to and from North Queensland.
Institutionally, Townsville North Queensland has a range of linkages that can be built upon, including:
• James Cook University - campus in Singapore;
• Singapore Military training collaboration;
• Sister City relationships - e.g. Foshan and Changshu (China), with populations of 3.9 million and 1.2 million persons respectively; and
• Strong linkages with business, Chambers of Commerce and Tourism Organisations.
This latent potential can be harnessed by capitalising on critical mass-generating projects such as the Resort.